We interrupt our regularly scheduled series to discuss a new year, hopefully on full of marketing innovation and interaction among the many great brands that make up our city. As of recent, we have seen the "Wild West" of the internet transform with the FCC and their decision regarding net neutrality. While others have already written in favor or against these rulings, this post will be a discussion of a new outlook on 2018 that might convince us of the ways local business ou

At the dawn of Google, one aspect sent the search engine skyrocketing ahead of the rest. The use of off-site information to speak to the relevance of other sites allowed for an "cross reference" of relevance as it were. This meant that wild west outlaws of the internet could build sites simply to markup their business and push it to the forefront of Googles' result pages. As we wind up 2017, it's interesting to reflect on how Google has changed, and influenced the internet ar