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June 25, 2018

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Why Photography Is a Driving Force In Advertising

August 4, 2018

 

Images allow you to show potential customers what you have to offer rather than just telling them.

 

These days, the quality of your business appearance is worth its weight in gold. In fact, consumers want to see things for themselves before making any sort of purchasing decision.

 

No more than ever, the internet has made it increasingly more competitive, and often winning the trust of your demographics is aligned with having a sparkling clean brand presence. This certainly means the photos and videos you use on your website, or commercials are much more valuable than ever before.

 

Everyone's An Expert

 

Unfortunately, many business owners think they can take on the photography task for their website themselves. As a result, blurry, low-quality images can actually push your customers away.

 

Even worse, the images on your website represent your business.

 

Unprofessional photos will communicate the same about your business and the product and services you offer. That’s why the photos you use are hugely important when it comes to making a good first impression. 

 

You never want to skimp on them to try and save a few bucks.

 

Trust or Reputation?

 

Trustflow is a metric analyses how trustworthy a site is by measuring its quality.

 

Quality is the essential data of this metric. So we often look past the visual reputation of the site and think solely about the data. There's nothin much wrong with this, aside from the eventually turn away from customers thinking your site was built in '95. 

 

Still, there's nothing wrong with that, but inevitably you're going to have to merge your trust and reputation online. 

 

If your website is authoritative and qualitative, then your trust will increase.

 

A good reputation is harder to get than a trust and so the reputation will always be something worth chasing. But that immediate or very quick trust with a user of a business website can be had with some simple planing and effective advertising. 

 

Stock photos are one alternative that many businesses owners consider when they don’t want to bother with professional photography.

 

While stock video or photography can be certainly helpful, they have a major disadvantage of being misleading. 

 

When potential customers visit your website, they want to get to know your business. Stock media can provide people with a false impression of what you actually have to offer. The best way to build trust with your customers is to show them actual photos of your business, your team, and your products/services.

 

Professional Media Can Help Boost SEO

 

If your business has a website, you’ve probably heard of the term SEO or Search Engine Optimization. SEO is the practice of optimizing different elements of your website to ensure it performs better in search engines like Google. While there are many elements to SEO, one of the most important is the images you use.

Professionally, optimized images can help boost your website and get it found in overall search results. Professional images also help to engage consumers and keep them on your site longer while encouraging them to choose you over the competition.

 

These days, being a business person means wearing many hats. The fact of the matter is however, that the best remedy for this is to outsource your woes to a full fledged marketing agency that will take on your project with dedication. 

 

for that kind of dedication, you should get in contact with Off The Vine Productions

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Off the Vine Productions, 7154 West State St #207, Boise, Idaho 83714

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